Overview & Challenge
Bank Euro Stanart was founded in 1995 under the patronage of the ONEXIM banking group.
The challenge was to create a visual identity, which could reflect the new strategic direction of the bank, aimed at serving small and medium-sized businesses in the Europe and CIS countries.
Company
Euro Standart
year
2016
Responsibilities
Branding・Art Direction
Key idea
The client wanted the new image to represent the image of a reliable, stable and at the same time modern bank, which would be a convenient and proven partner both in business and in business.
in life.
The solution was to combine an aspiring logo with a traditional antique font and a calm green color.
Pattern
The corporate pattern consists of rhythmically repeating green parallelograms, which symbolizing continuing growth and correlating with key logo elements.
To create various compositional solutions in printing and information materials, it is allowed to add much empty white space, which could be also intersected by elongated shapes.
Fonts
Antiqua font Trojan Pro 3 has become the main corporate font in the bank's identity. Both regular and bold letterings are allowed depending on the need.
The Forum font was chosen as a pairing family, it is also an antique typeface and is primarily intended for use in text.
Colors
The green color gives the bank identity freshness and at the same time creates the feeling of a reliable and confident financial partner.
Complementary colors: calm gray and noble black add to the entire bank image sense of traditionality and stability.
Identity guidance
Detailed Identity guidance have also been developed.
Published with permission from the client.
Results
Working in close contact with the client, the entire set of design work, including guidance for use, was completed within a month.
Scope of work
Design
Logo deisgn + Identity
Guidance for use
Printing production supervision
Discovery
Competitors research
Concepts
