About
Just in case, let me introduce myself again:
My name is Yasha Petrunin. I'm a Product Designer & Art director living in Tel Aviv and currently shaping data insights as Sr. Product Designer at SimilarWeb.
I'm graduated Architect (Industrial and Public Buildings), this study gave me a much broader understanding of what is Design.
I came up to the Product design after I realized that I want to see results of my work much faster than in years (compare with architecture).
My personal favorites are guys like Dieter Rams, Johny Ive and Guys from IDEO. People who are trying to solve problems and make the world a better place to live with their design work. Yeah, you may find this too pretentious, but such thinking is based on several strong principles.
I love beautiful things and products, but only when the aesthetics serves meaningful goals and useful functionality.
Of course, sometimes beauty for beauty's sake can exist as a solution itself (e.g. art). But it's a rare case.
In short, I love things that really work.